Hand in Hand Afghanistan continuously looks for opportunities to support rural entrepreneurs in various ways that can help them increase income through sustainable enterprises.

HiH Af’s SHG members and rural entrepreneurs participated in Agriculture and Trade Exhibition in Balkh province (31st October to 3rd November) to showcase their products to visitors and consumers. Government officials, national and international organization representatives and local people visited the exhibition.

Exhibition are proven to be the most effective and efficient way for introducing products and services of entrepreneurs to the customers, therefore HiH Af always encourages and supports beneficiaries to participate in exhibitions in order to promote domestic products and ensure sustainability of enterprises.

Frozan, a beneficiary of HiH Af who participated in this exhibition said “Despite selling my products and understanding market demand, I have learnt practical marketing skills, improved communication skills and now I have a better knowledge of my competitors in the market”.

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