Sustainability through Market Linkages
Linkage between enterprises and value chain actors such as input suppliers, retailers, wholesalers and traders were established to strengthen entrepreneurs. The enterprises have been mobilized to identify the potentials for business relationships in the value chain and were linked in order to ensure sustainability. The market linkages not only increase job creation opportunities but also help rural entrepreneurs improve quality of their products/services and increase their income.
Market Linkage Unit has successfully linked 40 female and 20 male microenterprises to local and regional markets as well as market linkage unit has placed products of several handicraft and embroidery enterprises to the previously established outlet in Mazar-e-Sharif.
