At 38, Homa Omari, a high school graduate and mother of five from Karte Adalat, Balkh Province, transformed her life through the power of digital marketing practices for her enterprise. Despite the challenges of managing a family and running a tailoring business from a rented three-room house, Homa’s resilience and dedication led her to achieve remarkable success.
“I learned that no one is weak or incapable in life. Everyone has potential and just needs support,” Homa shared, reflecting on her decision to join the digital marketing training program offered through the Ittefaq savings group (SHG).
Through the program, Homa gained invaluable skills to promote her tailoring business online. By using platforms like WhatsApp and Telegram, she quickly connected with customers, reduced costs, and delivered her products efficiently.
“Digital marketing helps us display people’s needs and meet them while earning benefits,” she explained, emphasizing how the training taught her to identify market demands and respond effectively.
Homa’s dedication to her craft and her ability to create engaging content through clear photos and videos showcasing customer satisfaction, helped her establish a strong presence online. Today, 95% of her customers connect with her through social media, contributing to a monthly income of 2000 to 2500 Afghanis.
“The more prominent you are culturally and socially, the more people recognize and connect with you,” Homa said, highlighting the role of personal identity in her success.
She says: “The training empowered me to identify customer needs, create engaging content, and efficiently promote my services through social media platforms like WhatsApp and Telegram.” For Homa, the classes were more than just lessons in marketing; they were a source of confidence and a reminder that with the right support, anyone can unlock their potential and achieve success.
Homa’s dreams extend beyond her current achievements. “I want to become a skilled tailor, train many students, and connect with people globally to showcase my products worldwide,” she said with determination.
Her journey is a testament to the transformative power of opportunity and support. By embracing digital marketing, Homa has not only changed her own life but also inspired others to realize their potential and pursue their dreams.